Research reveals Timelines on Facebook brand pages is boosting engagementby
New research of early adopter brands who made the switch to the new Timeline-style format back in February has revealed that they have experienced sizeable increases in engagement.
Wildfire Interactive carried out analysis of early adopters to assess the impact and the findings indicate that the change is good.
According to the study of of 43 early-adopter brands of Facebook’s Timeline, the new format has had a significantly positive effect on metrics, with double-digit increases in likes and comments per post.
This is good news as all Facebook brand pages will automatically be switched to the new Timeline format from today.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.