Salesforce.com completes Jigsaw integration with CRM

Salesforce.com has integrated its Jigsaw crowdsourcing-based contact data service into its CRM applications to provide users with access to four million company profiles and 26 million basic individual contact records.
 
Customers will also be able to purchase complete contact data, including telephone and email details, for an additional $99 per user per month on top of their existing licence subscription fee. The aim is to help them follow up on sales leads more effectively.
 
Brett Queener, executive vice president of Salesforce’s Chatter and emerging products unit, said: "Jigsaw 2 gives Salesforce customers something no other CRM solution can match – seamless and instant access to the industry’s most accurate business contact data. Jigsaw combines a massive community of users with the cloud, transforming the data industry by bringing crowdsourced data into the social enterprise."
 
The offering will be made available next month and Salesforce claims that 36,000 new contacts are added and more than 12,000 existing contact records updated each day. Such activity improves "lead quality through real-time clean data", the vendor attests, and enables sales reps to compare their own data with that provided by Jigsaw in order to establish how accurate it is.
 
Salesforce purchased US start-up Jigsaw in April last year for about $142 million in cash.
 
While Jigsaw contact data was previously only available via an application sold on the supplier’s AppExchange, it was integrated with the Chatter enterprise collaboration tool in September last year. Since then, customers have been able to receive alerts as to any changes to their Salesforce-based contact data in real-time.