SDL completes acquisition of Alterian in customer experience crusade

SDL said the £69.7 million cash deal to acquire Bristol-based Alterian which provides marketing analytics, social media monitoring and campaign management, would allow SDL to grow its 'global offering'.

The company said there was "an excellent strategic fit" combining Alterian product suite with SDL's web content management and eCommerce products.

It was announced in December 2011 that SDL had proposed to acquire the company with an undisclosed offer. Proposals for the deal were unanimously backed by Alterian's independent directors.

Maidenhead, international information management provider SDL, which is headquartered in Maidenhead, has confirmed it will take on all 300 Alterian staff members.

Alterian chief executive Heath Davies said SDL had "significant resources and scale" to support Alterian's products and technology platforms. Alterian has ten office across the world, including cites in Colorado, US; India, Singapore and Barcelona. Its global headquarters are in Bristol.

Mark Lancaster, Executive Chairman of SDL said in a statement: “Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy.

“We already have best-of-breed web content management technology, user guidance content management technology and leading language technology. Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience.”