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MyCustomer.com

Shaun Smith: Customer experience tips for building a bold brand

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18th Apr 2011
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Shaun Smith speaks and consults internationally on the subject of brand delivery and customer experience and has been voted one of the top business speakers in the UK. Founder of smith+co, Shaun has just launched a new book, BOLD – how to be brave in business and win’, co-authored with Andy Milligan.

In this interview with MyCustomer.com, Shaun explains how two years of research into his book has revealed what sets 'bold' brands apart from the competition in terms of their customer experience, and how businesses can start to implement the processes and strategies to start along the path to becoming a 'bold' brand in their own right.

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