Share this content

Shaun Smith: Customer experience tips for building a bold brand

18th Apr 2011
Share this content
Shaun Smith speaks and consults internationally on the subject of brand delivery and customer experience and has been voted one of the top business speakers in the UK. Founder of smith+co, Shaun has just launched a new book, BOLD – how to be brave in business and win’, co-authored with Andy Milligan.

In this interview with, Shaun explains how two years of research into his book has revealed what sets 'bold' brands apart from the competition in terms of their customer experience, and how businesses can start to implement the processes and strategies to start along the path to becoming a 'bold' brand in their own right.

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.