‘Social shoppers’ increasingly seek rewards for interactionby
The new breed of online shoppers are more likely to spend money on sites that reward them for reviews or recommendations.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.