Chris Halliburton, professor of marketing at ESCP Europe Business School, discusses how brands should respond to an improvement in consumer confidence, including three ways that marketers can adapt their strategies to improve engagement.
Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.
Please login or register to join the discussion.
There are currently no replies, be the first to post a reply.