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Vinay Iyer, SAP: Customer experience is beyond CRM

29th Sep 2011
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At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, California, hosted by SAP, Bruce Culbert caught up with Vinay Iyer, vice president, CRM solution marketing at SAP, about the customer experience and the emergence of social media, and what SAP's plans are in this space.

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