Why customer experience management is uncommon sense
In the second of her series describing 10 essential characteristics of customer experience, Lynn Hunsaker explains why customer experience gravitates toward the easiest and nicest methods to get and use solutions that address customers’ needs.
Other stories in this series:
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Lynn Hunsaker, Customer Experience Transformation Strategist, is head of ClearAction, Marketing Operations Partners, and the Marketing Future Forum. She has developed and led customer experience transformation for more than half of her career, as Voice of the Customer Manager...