Why is CRM software shifting from relationship to experience?

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With customer relationship management vendors changing the messaging of their CRM solutions from 'relationship' to 'experience', this recent panel debate from Technology for Marketing & Advertising 2013 at London's Earls Court explores why the shift is occurring, whether it is purely cosmetic and what the implications are for businesses.

Chaired by MyCustomer.com editor Neil Davey, this session features:

  • Colin Shaw, founder & CEO of Beyond Philosophy
  • Kris McKenzie, head of CRM, SAP, UKI
  • Danny Rippon, EMEA CRM business solutions director, Oracle
  • Maz Iqbal, strategist and author of TheCustomerBlog.co.uk

About Neil Davey


Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.


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