Loyalty

Loyalty

Advice and insights about the factors influencing customer loyalty.
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15th Jul 2019
1
New research reveals that the brands forging the strongest connection with customers are defined by a deep understanding of the current...
17th Jul 2019
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Which works best at changing behaviours - incentivising or penalising? It’s about using positive and negative reinforcements and it also...
5th Jul 2019
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Whether it's a mobile app subscription or an Amazon Prime trial, the freemium business model is used for all manner of products and...
27th Jun 2019
In the 21st century, having a well-thought customer loyalty strategy is a must. Why? A study conducted by a global advertising agency Havas...
16th May 2019