Loyalty

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It may come as a surprise to hear that many loyalty programs actually fail. More often than not, they fail to meet their objectives, not...
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The impact of customer experience initiatives must be measured in order to justify additional investment. However, measurement approaches...
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Customers are crying out for better service experiences – and new research demonstrates that not only are they willing to share more...
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“Start with the customer experience and work backwards.” – Steve Jobs Convenience has become the new loyalty. So, it obviously pays to...