However, in the UK, this overdose of reward in retail has led to nearly half (48%) of us failing to claim points or paper vouchers through loyalty schemes we’re signed up to, according to research from iVend Retail.
Despite this, a plethora of brands have launched or relaunched new loyalty schemes in recent months. Marks and Spencer launched its Sparks loyalty card late last year, and Nectar has announced it will be making some digital upgrades to its programme.
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.