Brands face steep challenges to engage with lucrative Millennial marketby
Brands need to determine how best to engage Millennials, but tapping into this market is rife with challenges, a loyalty expert is warning.
Various pieces of research have identified defining characteristics of Millennials, age 16-31 is that they have strong brand loyalty with 70% feeling that once they find a company or product they like, they keep coming back, and 80 per cent taking action for brands they trust.
“Increasingly, savvy brands will meet the challenges of marketing to Millennials by making their brand interactions social, mobile, and gamified in order to play on the human drives to bond and to explore,” Johnson added.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...