Contextual loyalty: Marketing loyalty in the mobile marketby
How do brands translate 'marketing loyalty' to the mobile market? The answer, says Michal Samuels, is contextual loyalty.
to see it again and bring their friends.”
Michal Samuels is emarketing manager at Pontis.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.