Contextual loyalty: Marketing loyalty in the mobile marketby
How do brands translate 'marketing loyalty' to the mobile market? The answer, says Michal Samuels, is contextual loyalty.
to see it again and bring their friends.”
Michal Samuels is emarketing manager at Pontis.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...