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Customer loyalty programmes: The ultimate guide

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15th Jul 2014
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MyCustomer.com has launched a dedicated guide to loyalty programmes, collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of customer loyalty. 
Across nine chapters, experts take you step-by-step through loyalty programmes, from an exploration of the leading programmes and building a strategy, through to designing a programme and measuring its ROI. 
The ebook is designed to be the perfect guide for your customer loyalty programme. 
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