Customer retention strategies: A complete waste of time?by
Forget customer retention, says Ashley Patterson, focus on anti-defection instead. Because there is a difference...
In the current economic climate, you can understand why doubt can creep into the minds of marketers regarding the value of investing in customer loyalty. If consumers are looking for better value alternatives to their current brand choices then perhaps acquisition should be the priority when it comes to budget allocation.
Accommodating the customer experience
A step change in strategy
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.