Customer retention strategies: A complete waste of time?by
Forget customer retention, says Ashley Patterson, focus on anti-defection instead. Because there is a difference...
In the current economic climate, you can understand why doubt can creep into the minds of marketers regarding the value of investing in customer loyalty. If consumers are looking for better value alternatives to their current brand choices then perhaps acquisition should be the priority when it comes to budget allocation.
Accommodating the customer experience
A step change in strategy
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...