Consumers are increasingly loyal to brands, but at the same time they put more effort into researching and finding deals.
This paradox is at the heart of the modern customer, according to the Customer Engagement 2017 research from the DMA, which reveals those who stay loyal for both routine and special purchases has risen from 40% in 2016 to 50% in 2017.
This infographic summarises the research findings and explores how to win trust and loyalty.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...