Consumers are increasingly loyal to brands, but at the same time they put more effort into researching and finding deals.
This paradox is at the heart of the modern customer, according to the Customer Engagement 2017 research from the DMA, which reveals those who stay loyal for both routine and special purchases has risen from 40% in 2016 to 50% in 2017.
This infographic summarises the research findings and explores how to win trust and loyalty.
[Click to enlarge]
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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I don't think that we can categorize customers so easily when it comes to buying and spending habits. I mean, market research is definitely useful when you are talking about specific brands, but one solution for a certain type of product would not be applicable to another. As a simple example, how people react to rental rates at a storage facility in Bulimba might not equate to the people in Logan City. People are different and marketing strategies need to be adjusted as so!
Thanks (0)Were customers evere not brand loyal? If the company is doing what it needs to do to show that it cares about its customers and that there is a concernt about their well-being and opinion, I don't think it would be difficult for them to have a high level of customer rentention. It's really about trying their best to understand about the needs and wants of their target market and showing that they are putting effort in to provide that to their consumer base!
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