Infographic: Business loyalty vs customer loyalty

When it comes to increasing and maintaining customer loyalty, businesses need to ensure they are recognising their best customers, and rewarding them for their continued custom. Many loyalty schemes fall flat because the company in question simply didn't do their research - you have to dig deep and figure out what your customers want or need. Here's the results of Love Energy Savings' customer loyalty survey, explaining how to build the perfect scheme for your business. (Click to enlarge)