When it comes to increasing and maintaining customer loyalty, businesses need to ensure they are recognising their best customers, and rewarding them for their continued custom. Many loyalty schemes fall flat because the company in question simply didn't do their research - you have to dig deep and figure out what your customers want or need. Here's the results of Love Energy Savings' customer loyalty survey, explaining how to build the perfect scheme for your business. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.