How can your business meet consumer's demands to build more trust and loyalty in the future?
Consumers are increasingly loyal to brands, but at the same time they put more effort into researching and finding deals. This paradox is at the heart of the modern customer.
This infographic from the DMA summarises some key findings from its report Customer Engagement 2017: How to Win Trust and Loyalty, demonstrating what customers really think about brands and marketing.
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About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.