How can your business meet consumer's demands to build more trust and loyalty in the future?
Consumers are increasingly loyal to brands, but at the same time they put more effort into researching and finding deals. This paradox is at the heart of the modern customer.
This infographic from the DMA summarises some key findings from its report Customer Engagement 2017: How to Win Trust and Loyalty, demonstrating what customers really think about brands and marketing.
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