Customer experience is the next competitive battleground. But securing the financial support to make the cultural, technical and structural changes necessary to improve customer experience can be a struggle.
Nonetheless, there is strong evidence out there that demonstrates how investment in the customer experience can make you more profitable.
And this infographic from CloudCherry collates some of the most striking stats around.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.