Deputy Editor Sift Media
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Infographic: The art of deception in advertising

12th Jun 2014
Deputy Editor Sift Media
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Misleading ads may influence customers' buying decisions, but they will ultimately lead to a loss of trust. 

Currently, only half of US consumers believe what they see in an advert, with the rest being far less trusting. This infographic from FinancesOnline shows why this sceptical attitude is perhaps well-founded. (click to enlarge)

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