Just how costly is customer churn to your business, and how much does the quality of experience you offer determine whether a customer churns? As part of the CXPA's CX Day, this infographic from Satmetrix provides some statistical insight (click here to enlarge):
About Chris Ward
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.