There are 3.3 billion loyalty programme members in the US alone - that represents an average of 29 (!!!) per household.
And loyalty programme membership is on the rise once again.
But how does this translate into customer profitability?
This infographic by Selfstartr, examines:
- How profitable loyalty programmes are.
- Why most brands get loyalty wrong.
- And who loyalty programmes are REALLY for.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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Great infographic!
Thanks (0)Hi, is it possible to download this? / Hans
Thanks (0)Hi Hans, email me at [email protected] and I'll send you over a high res version. Thanks.
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