Customer experience has become a key battleground for financial services, as customer attrition rates have risen.
This has led to growing investment in customer service and multichannel touchpoints, as banks seek to become easier to conduct business with.
So who are the standard bearers for customer experience in the banking world?
This infographic from InMoment explores some of the banks setting the standard in customer-centric service.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.