Infographic: Why are business leaders prioritising customer experience investment?

Experience
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A growing number of c-suite executives will prioritise investment in customer experience over the next three years. So why has it become such a matter of urgency for so many business leaders?

Research by Genesys and The Economist Intelligence Unit examined the benefits of CX investment, how much investment has risen and is set to rise, plus who most commonly has responsibiilty for customer experience in the business. 

The infographic below shares some of the most interesting findings from the research. 

[Click to enlarge]

CX investment

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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29th Dec 2016 06:55

Of course customer experience is vital. As Gartner stated in one of its reports, CX is the new differentiator. Brands need to improve their service, to stay in the competition because price and product will no longer be cusotmer's priority while choosing a brand. And, for this, service providers need the right knowledge and tools to empower their service representatives. See how the choice of knowledge impacts CX. http://www.kochartech.com/blog/2016/12/23/revamp-customer-experience-kno...

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