Loyal to the core: Apple still dominating customer loyalty rankingsby
New research has revealed that Apple ranks highest for customer loyalty as 22% of consumers admit they cannot live without the technology brand.
Additionally the research showed that customers are most loyal to food and beverage brands (58%), followed by technology and gadget providers (51%), health and fitness companies (44%) and wireless providers (43%).
The study also investigated key drivers of brand loyalty and found quality (88%) and customer service (72%) are most important to retaining customer loyalty. According to the figures, 87% of those surveyed said they would tolerate more from certain companies, such as paying for the brand name whilst 48% claimed the most critical time for a company to gain their loyalty was when they make their first purchase or begin service.
Loyalty rewards also showed to be of worth with more than 50% of respondents claiming they would consider increasing the amount of business they do with a company for a loyalty reward. However, a staggering 62% of consumers don’t believe that the brands they’re most loyal to are doing enough to reward them.
Marco Pacelli, CEO of ClickFox, said: “Customers are demanding quality products and top-notch customer service, and they’re willing to pay for it. Companies need to differentiate themselves by producing quality products and exceptional customer experiences – it is up to them to deliver on their promises by regularly evaluating customer satisfaction and making decisions in real time.”