Voice of the Customer

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Marks & Spencer is arguably as quintessentially British as a red telephone box or a Tower of London beefeater. Such is the power of the...
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The advent of social media has meant that customers are more likely to share their opinions on brand experiences than ever before. However...
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The Net Promoter Score (NPS) is a go-to customer satisfaction metric. It relies on a simple question, How likely is it you would you...
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As we’ve mentioned in previous discussions on the topic, your customers’ patience for surveys is dwindling. 72% of consumers say surveys...