Voice of the Customer

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Unless you’re part of the lucky 10,000 , you’ll no doubt be aware of some of the more commonly cited mobile usage statistics in circulation...
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Business-to-business (B2B) customer satisfaction is fundamentally different from business-to-consumer (B2C) customer satisfaction, and it...
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Marks & Spencer is arguably as quintessentially British as a red telephone box or a Tower of London beefeater. Such is the power of the...
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The advent of social media has meant that customers are more likely to share their opinions on brand experiences than ever before. However...