Voice of the Customer

Harvard Business Review states that "making an emotional connection with a customer is now more important than delivering satisfaction". In...
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As customer experience management strategies and technologies have matured, so the the ways that companies capture and use customer...
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Today’s customers come in all guises, and organisations beyond the consumer heartland of customer experience are beginning to realise this...
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Building a customer questionnaire for your company's needs can be tricky. What should you ask? How should you steer the questions? What...