Voice of the Customer

Voice of the Customer

Best practices and new developments in the collection, analysis and use of customer feedback.
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25th Sep 2019
Building a Voice of Customer (VoC) program has become a priority for many brands, as it can help them deepen customer relationships,...
7th Oct 2019
1
Did you get a chance to read the article in the Wall Street Journal titled “The Dubious Management Fad Sweeping Corporate America?” To...
5th Aug 2019
2
Diary studies can be a great way for CX practitioners to get a window into customer behaviours, attitudes and emotions. So what are they...
10th Sep 2019
It may not feel like it to the long-suffering call centre operative on the other end of the line, but when customers complain, it is rarely...
5th Aug 2019
Blog
By EMEA Director, Analytics and Insights