Business facing feedback headache due to social mediaby
The proliferation of social media sites has forced firms to extend their customer service strategies to address the growing volume of online feedback – but many are struggling with the transition.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.