Customer surveys: Ignore mobile at your peril!by
Claire Sporton assesses the value of mobile devices as a customer survey channel.
- Young people .
- respondents from emerging markets such as India, Latin America and China.
- Busy business people.
- Through use of QR codes, the tech savvy and consumers who have not provided contact details.
New access opportunities
Claire Sporton is director of enterprise feedback at Confirmit.
Claire helps organisations drive shareholder value by delivering better experiences for customers, employees and partners.
A globally recognised Customer Experience and Customer Success expert with >20 years experience driving innovation in use of insights, behavioural economics and technology to empower decision making and...