Customer surveys: The five Rs to ensure actionable responses
Larry Freed from ForeSee outlines five best practices to help you harness the power of online surveys and avoid 'survey fatigue'.
The time it takes them to complete a survey is far more important than the number of questions you ask them. And don’t ask them for a bunch of personally identifiable information (PII), especially if you are going to use it to market to them. Always let them opt out and decide not to take your survey. It should be simple and obvious to click yes or no and either share their opinions or not. If they decline, don’t ask them again for a few months.