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DataSift launches social data platform to drive business insights

28th Feb 2012
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DataSift has launched a new platform to provide entrepreneurs and enterprises with business insights from public tweets.

Historics allows users to view over two years of historical tweets, as well as in real-time, to extract insights and trends that relate to brands, businesses, financial markets, news and public opinion.

The platform will aggregate the public social data and deliver it into social media monitoring, business intelligence and CRM applications. The software also adds detail to each tweet such as sentiment, topics, web links, location and influence.

According to DataSift, with an estimated 250m tweets per day Twitter is the fastest and easiest way to communicate. However, the vast volumes of data created by the platform are creating challenges for organisations attempting to extract insight, said the vendor.

DataSift CEO Rob Bailey said: “The sheer volume of data being produced by Twitter represents a huge challenge for companies trying to extract insights from past events. Historics solves this problem, providing businesses with a platform to intelligently filter and extract meaning from two years Twitter data. Demand is so strong, almost a thousand companies – including 100 of the Fortune 500 companies – have already joined the wait-list for Historics.

DataSift founder & CTO Nick Halstead said: “DataSift is focused on simplifying how businesses can extract insights from the petabytes of social ‘Big Data’ being created. With Historics, we are now democratising the Big Data industry to enable entrepreneurs and enterprises to easily create socially-intelligent applications. No data-scientists required, no Hadoop expertise needed.”

The new software is available as a limited release to existing DataSift customers and is expected to be fully available in April. 

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