Brand advocates are highly-satisfied customers who share information about the products and services they use, without any incentive to do so.
Their actions influence the opinion and purchase decisions of a large audience.
So why are brand advocates so valuable, where do they share information and how can you cultivate brand advocates?
This infographic from JitBit provides the answers to these questions and many more.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.