With the proliferation of social media and customer review sites, it's never been easier for word to get round about your business - be it good or bad. This is a scary prospect for some companies, as negative reviews can of course have a detrimental impact. However, for every risk customer reviews pose, they also present an opportunity.
This infographic from Reputation Advocate crunches the customer review numbers to give you an idea of just how much they influence your business. (click to enlarge)