Customer experience delivers insights that drive big results. But small changes can make a big impact, too. The most successful Voice of the Customer (VoC) programmes have a healthy mix of big, medium and small changes. This infographic from Confirmit provides a way to understand the cocktail that makes up a successful VoC programme. (Click to enlarge).
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.