At the recent European Customer Experience World event in London, MyCustomer.com caught up with Karine Del Moro, senior director at Confirmit. Here she tells MyCustomer.com about the power of mobile as a feedback channel, how the proliferation of indirect feedback channels are impacting VoC programmes, and how VoC must be integrated to other systems.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.