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Karine Del Moro: If a VoC programme isn't plugged into CRM and ERP, it isn't VoC!

11th Jul 2012
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At the recent European Customer Experience World event in London, caught up with Karine Del Moro, senior director at Confirmit. Here she tells about the power of mobile as a feedback channel, how the proliferation of indirect feedback channels are impacting VoC programmes, and how VoC must be integrated to other systems.

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