Innovation is a major characteristic of successful companies, but where should firms start? With the customer, according toWilliam Johnson, chairman, president and CEO of H.J. Heinz Company. In this video, Johnson explains why he believes that innovation comes from taking risks and making mistakes, and from allowing consumers' concerns and opinions into the development process.
This video is supplied courtesy of Fifty Lessons. To find out more about Fifty Lessons click here.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.