"Look to your consumers for innovation" - president, H.J.Heinz

25th Sep 2010

Innovation is a major characteristic of successful companies, but where should firms start? With the customer, according to William Johnson, chairman, president and CEO of H.J. Heinz Company. In this video, Johnson explains why he believes that innovation comes from taking risks and making mistakes, and from allowing consumers' concerns and opinions into the development process.

This video is supplied courtesy of Fifty Lessons. To find out more about Fifty Lessons click here.

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