Nestle take note! How to react when social media attacks!by
Nestle recently fell foul of social media campaign with its response only serving to worsen the situation. So how should your organisation respond if it is the target of a social media campaign?
Joe Hughes is insight and research manager at Yomego.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.