New MyC research report: What factors most influence Voice of the Customer success?

16th Nov 2015

With research indicating that robust and well-established Voice of the Customer (VoC) programmes can deliver an average annual revenue increase of 10.9% for organisations, it is little surprise that investment in VoC is on the rise. 

But not all VoC programmes live up to expectations - and new research from MyCustomer, in partnership with Qualtrics, reveals that nearly a fifth (18%) of projects under-deliver. 

The research report, What factors influence Voice of the Customer programme success and failure?, interviewed 100 managers responsible for VoC programmes. 

Not only does the research shed light on the amount of projects that fail, but it also reveals why managers believe their VoC programmes have succeeded or failed. 

Download the report now to learn more about: 

  • The strategies and outcomes of today’s VoC programmes.
  • How successful VoC programmes are. 
  • What factors influence the success and failure of programmes. 

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