QuestBack buys Globalpark to solve social media feedback struggles

Only last week a roundtable of experts outlined the uphill struggle facing firms as they try to address the growing level of customer feedback being generated by the boom of social media.

QuestBack hopes that its acquisition will help organisations in this respect, by allowing customers to benefit from market leading market research, social media and social CRM tools and services.

Globalpark AG, the largest European provider of panel, community and corporate feedback management solutions, recently branched into social CRM with the launch of a social media EFM platform, Social Insight Connect, which allows organisations to use Facebook to gain customer feedback and to capitalise on their investments in social media.

Ivar Kroghrud, QuestBack CEO, said: “A key goal is to develop our social media and social CRM offerings. Globalpark helps us to achieve this. They also give us the powerful platform we need to go after the very high end of the market, and gives us a real competitive edge for the important US market. Globalpark is already successfully established in the US. This gives us an excellent starting point for our expansion in the US – a central part of QuestBack’s continued growth strategy.”

Dr. Lorenz Gräf, Globalpark Group CEO and co-founder, added: “Combining Globalpark’s technology and innovative products with QuestBack’s product portfolio, sales & marketing excellence, and large market presence will create an unbeatable combination.”

The joint company expects to exceed a turnover of EUR 40 million within its first year of operation, positioning it as the indisputable leader in the European EFM market and one of the leading global EFM providers.