Service-dominant logic and the social CRM journey: A bridge too far?by
Social CRM may never reach its potential if firms are still governed by command-and-control management and goods-dominant logic. But is it realistic to expect this to change? Bob Lusch believes so.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...