Silver bullets and consolidation: Untangling the social CRM market

18th May 2011

At the recent Social CRM 2011 event in London, spoke with Brent Leary, co-founder of CRM Essentials LLC. Here Brent discusses social media myths and misconceptions, social strategies, how the social CRM vendor landscape is taking shape - and what this will mean for firms looking to capitalise on SCRM.

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