Social CRM's destiny: From customer service to value co-creation?

At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Mark Tamis, social CRM & Social business strategist for Net-7. Here he discusses the dangers of outsourcing SCRM, where it should fit within the organisation, and how SCRM will develop as a platform for value co-creation. For further information about Mark, visit his website, or follow him on Twitter.