MyCustomer.com has launched a dedicated guide to social listening, collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of social media.
Across seven chapters, the ebook shares expert advice to take you step-by-step through social listening, from building a strategy, to best practices in using monitoring tools for crisis management, product development and marketing.
The ebook is designed to be the perfect guide to help you get the most out of social media monitoring.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...