MyCustomer.com has launched a dedicated guide to social listening, collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of social media.
Across seven chapters, the ebook shares expert advice to take you step-by-step through social listening, from building a strategy, to best practices in using monitoring tools for crisis management, product development and marketing.
The ebook is designed to be the perfect guide to help you get the most out of social media monitoring.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.