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Socialbakers tracks Olympic optimism with CheerMeter

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30th Jul 2012
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Social analytics firm Socialbakers has launched new social tool CheerMeter to help firms track and analyse real-time global Twitter buzz around sporting events.

The tool will provide instant insight into which sports, athletes, nations and brands are creating the greatest buzz on Twitter over the coming weeks.

Brand sponsors can also use the tool to monitor the amount of buzz their sponsorship investment is generating online.

Socialbakers CEO Jan Rezab said: “There are few topics more internationally evocative than sports. As the world tunes in to watch its finest athletes compete, all the major social media platforms will explode with noise during this busy period.

“We’ve built the CheerMeter to act as a virtual stadium for all sports fans, supporters and critics to track the social media performance of individual sporting events, athletes and associated brands in real time.”

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