Buying customer feedback tools can be a challenging process. That's why MyCustomer has pulled together this comprehensive, independent guide to help you select the ideal solution.
Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customers' opinions, emotions and journeys.
To be successful, VoC programmes require structure, to drive change within the organisation, and the right tools to gather the right insights from the right customers at the right time.
But whether buying your first customer feedback tools or changing your existing solution, the path to purchase is fraught with difficult decisions.
In the MyCustomer Voice of the Customer buyer's guide 2018, we help answer some of the key questions you may have about buying Voice of the Customer tools.
Leaning on the knowledge of a wide range of experts, we've collated a manual to help you establish:
- How to do the preparatory groundwork
- What your key considerations should be
- How to conduct requirements gathering
- How to select the right consultant
- How to prepare for and make the most of a VoC demo
The free guide also contains a select listing of recommended VoC suppliers, allowing you to browse some of the best providers in the market.
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.