Voice of the Customer: Integration with other data systems in five stepsby
To operationalise insight, businesses must integrate their VoC programme with data from other business systems. Claire Sporton outlines five areas to consider when you begin your integration journey.
Put a value on the customer voice
Create a more effective workforce by driving customer-centricity
Improve customer retention
Empower your teams
Validate key customer issues
Claire helps organisations drive shareholder value by delivering better experiences for customers, employees and partners.
A globally recognised Customer Experience and Customer Success expert with >20 years experience driving innovation in use of insights, behavioural economics and technology to empower decision making and...