Glossary

S

• Sales analytics
• Sales forecasting
• Sales funnel
• Sales pipeline
• Salesforce automation
• Scarcity marketing
• Search engine optimisation
• Search marketing
• Seasonal marketing
• Self-marketing
• Self-service
• Service design
• Shadow marketing
• Shopping cart abandonment
• Shotgun marketing
• Showrooming
• Single customer view (SCV)
• Social CRM
• Social customer service
• Social listening
• Social media marketing
• Social selling
• Speech analytics
• Stealth marketing