Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

Blog
By
Anudit Vikram
Senior Vice President of Audience Solutions
The ever-increasing amount of digital data available on customers has brought with it a heightened focus on the responsible use of personal...
In the age of heightened data privacy awareness following the introduction of GDPR, businesses need to be ready for the influx of data...