Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

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Blog
By
Andy Peart
Chief Marketing & Strategy Officer

Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

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The beginning of every new financial quarter comes with infinite possibilities and numerous challenges. And the odds of failure are...
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Got your plans in place for 2018 yet? Where did you start? Perhaps new plant or machinery was top of your list; or maybe you are looking...