Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

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Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

Blog
By
Iain Banks
Regional VP International Markets
Customer experience news
Article
6th Dec 2018
What trends characterised the world of customer experience management in 2018, and how did they shape CX strategies? The customer...
Pandora's box
Article
3rd Dec 2018
What trends and developments have characterised the marketing landscape in the last 12 months? It may seem trite but it’s hard to look back...