Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

Lock key data privacy
Article
21st Feb 2019
With the prospect of a no-deal Brexit becoming likelier by the day, tech policy & regulation specialist Heather Burns explains how to...
Blog
The introduction of the General Data Protection Regulation (GDPR) in May 2018 has undoubtedly disrupted inbound and digital marketing...