Alliance marketing

What is alliance marketing?

Definition of alliance marketing:

As with affinity or partnership marketing, alliance marketing is about two businesses collaborating.

The difference with alliance marketing is that the collaboration runs deeper.

Companies that are teaming up [because it can be more than one] pool their resources to promote and sell a product or service.

Alliance marketing is why you see a car wash at a garage, or a Costa at Waterstones.

Definition courtesy of Splash Copywriters

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