What is alliance marketing?
Definition of alliance marketing:
As with affinity or partnership marketing, alliance marketing is about two businesses collaborating.
The difference with alliance marketing is that the collaboration runs deeper.
Companies that are teaming up [because it can be more than one] pool their resources to promote and sell a product or service.
Alliance marketing is why you see a car wash at a garage, or a Costa at Waterstones.
Definition courtesy of Splash Copywriters