Augmented marketing

What is augmented marketing?

Definition of augmented marketing:

Augmented marketing is the idea of adding value to a proposition via an additional, innovative offer.

The word ‘augmented’ means “having been made greater in size or value”. So by laying on extra benefits, augmented marketing increases the chances of a sale. An example of augmented marketing is the traditional “buy one get one free” offer.

Definition courtesy of Splash Copywriters

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