What is augmented marketing?
Definition of augmented marketing:
Augmented marketing is the idea of adding value to a proposition via an additional, innovative offer.
The word ‘augmented’ means “having been made greater in size or value”. So by laying on extra benefits, augmented marketing increases the chances of a sale. An example of augmented marketing is the traditional “buy one get one free” offer.
Definition courtesy of Splash Copywriters
Related content: