Behavioural marketing

What is behavioural marketing?

Definition of behavioural marketing:

Behavioural marketing is marketing to consumers that’s automated, but nonetheless based on their behaviour.

It is an online marketing strategy. Typically, behaviours that trigger a certain marketing message would be when someone:

• Clicks on a link
• Visits a certain web page
• Downloads a PDF
• Buys something
• Shares or likes a post on social media

If you buy a bottle of ketchup and scan a QR code, you’ll get a specific marketing message. In this case, by doing that, your behaviour tells Heinz something.

If nothing else, it reveals that you’re prepared to engage with their product and brand.

Definition courtesy of Splash Copywriters

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